3C products development ---The fourth Raiders: 3C and those overseas warehouses.
Issuing time:2018-07-12 15:30
According to eBay internal data, in the category of Cell Phone & Accessories, the overseas warehouses of the UK and Germany stations accounted for a relatively high proportion. And the proportion of transactions between the US and Australia stations still has a certain amount of room for growth. Such as smart phones, mobile phone cases, screensavers, mini stereo, various mobile phone parts, etc., the sales volume of overseas warehouses is much higher than the domestic sales volume more than three times. Among them, the increase in the turnover of overseas warehouse products of smartphones in Germany is 9 times that of domestic shipments.
In the Computer/Tables & Networking category, the proportion of overseas warehouse products at UK and Germany is also higher than that of the US and Australia stations. The overseas product sales of tablets and e-books in the UK and Germany were up to 13 times and 9 times respectively. Consumer electronics (Consume Electronics) accounted for an average of overseas warehouse sales at the US, UK, Germany, and Australia stations. But for flat-panel TVs, overseas warehouses at Germany and Italy accounted for the ratio is lower than that of the average. In the United States, the turnover of overseas warehouse products has increased by 11 times.
In the category of digital cameras and camcorders (Cameras & Photo), the sales of overseas warehouse products in the UK station accounted for the highest, followed by Germany and the lowest in the US and Australia. Among them, the volume of overseas warehouse products of movie cameras in the UK station is 7.5 times that of domestic shipments, and the background curtain is 8 times of domestic shipments. The game software and peripheral accessories (Video Games & Consoles) also accounted for the highest proportion of overseas warehouse products in the UK, and the game software's overseas warehouse products in the UK station increased by 29.5 times. This data is also very high in Australia, at 22.5 times. In addition, headsets accounted for a relatively high proportion of overseas warehouse products in various countries, and the turnover ratio of overseas warehouse products was more than three times in the United States, UK, Germany and Australia.
By using overseas warehouses, not only can sales of products be increased, but also sales categories can be expanded, profit margins of individual products can be improved, logistics management costs can be reduced, and account performance can be improved. According to statistics from last year, electronic and auto parts products achieved the highest sales volume through overseas warehouses.
In the last quarter of 2014, the products with the largest sales volume of overseas warehouses in the United States were:
Electronic mobile phone cases, mobile phone charger charging lines, mobile phone batteries; auto parts; electronic iPad and e-book shells; electronics laptop batteries and chargers and brackets; camping and climbing supplies for sporting goods.
The products with the largest sales volume of British overseas warehouses are:
Electronic mobile phone case, mobile phone accessories, mobile phone screen protector; electronic iPad and e-book shell; home gardening decorative lights, Christmas decorations and Christmas trees; fashion categories Women's underwear, wigs; auto parts and lights.
Australia's largest overseas merchandise sales are:
Electronic mobile phone cases, mobile phone batteries, other mobile phone accessories; auto parts and car lights, indicator lights; electronic laptop chargers and brackets, batteries; electronics iPad and e-book shells and accessories; decorative lights for home gardening, outdoor lighting.
The products with the largest sales volume of German overseas warehouses:
Home gardening lamps, decorative lanterns, seasonal decorations; electronic video game controllers, computer and game machine accessories; electronic mobile phone cases, mobile phone accessories, mobile phones and memory cards; hidden lighting for home gardening; outdoor products and tents for sporting goods.